By Wu Wing Sum Fiona
“Red Bull gives you wings.” It is a famous slogan from the advertisement of the energy drink giant, Red Bull. Although the slogan- gives you wings is just a metaphor of boosting up the consumer’s energy but not literally giving them the wings, Red Bull’s advertisement was found to be a false advertising and needed to compensate $13 million dollars to the customers.
By NIE TIANYUAN
（Retrieved from http://www.kb-medical.com/case/piaoshangen/）
Recently, a Korean plastic surgery show called “let me in” impressed audience by offering amazing transformations to ugly girls’ appearances. The participants will receive a complete and free makeover, consisting of plastic surgery, and makeup enhancements (2014). In exchange of the free service, their before-and-after photos will be used in various advertising campaigns.
However, serious medical negligence arises from a similar TV program imitating “let me in”. News from ifeng.com last week shows a Chinese model participated in “Bucket lists” cosmetic surgery reality TV show, which claimed to be held by KBS (Korea famous TV station), suffered from malpractice (2014). The unsuccessful operation left her a painful face and unpresentable chin, which resulted in her unemployment. When she decided to contact the Television station, she was told that the TV show did not exist at all and KBS claimed that “Bucket lists” program was not their program.
The controversial point is that the victim has stronger intention of litigation than that in other medical negligence case, while she may encounter great difficulties in a valid claim.
By Yip Lois
Image from: http://www.businessweek.com/articles/2014-08-04/mcdonalds-says-china-expired-meat-scandal-will-dent-global-sales
Two months ago, a broadcast has shown workers at Shanghai Husi Food, a supplier to McDonald’s and many other fast food chains, preparing expired beef and chicken while packaging meat which had been picked up off the floor (Robert, 2014). After the deaths of six babies and illnesses of thousands due to tainted infant formula in 2008 (Reuters, 2014), the latest food scandal has raised public attention over food safety and social responsibility once again. The fast food giant involved – McDonald’s will be illustrated with possible solutions.
By Kang Eun Bi
Figure 1. Retrieved from http://yourdemocracy.net.au/drupal/node/14085
Child Obesity is a growing global health concern and junk food marketing to children has been widely criticised. The world food and beverage giants including McDonald’s, PepsiCo, Coca-Cola pledged to put voluntary restrictions on their promotional activities targeting children below 12. This pledge is intended to support the international marketing law standards and ethical business behaviours. Yet, some food campaigners claims that the measures may not have significant effect.
By Lam Yan
In recent years, the unmasking of Chinese adulterated food has drawn public attention towards the food safety problem in the country. This unsettled issue has become more serious since the late July of this year when there was a report of rotten meat production in a subsidiary of USA food production company OSI Group in Shanghai. The uncovering of the scandal triggered country-wide scrutinization of the spoiled meat. In Hong Kong, McDonald’s was found to have sold the problematic meat. To deal with the problem, the fast food chain announced the suspension of the sale of the related products. In addition, the Group announced a layoff of 340 factory workers in the Shanghai plant.
By Ma Xing
Due to the delay for the release of iPhone 6 and iPhone 6 Plus in Mainland China, it had been a catastrophe for Hong Kong residents to pre-order the new devices. On September 19th, the first day of pre-order, all the iPhone 6 and iPhone 6 Plus sold out in no more than two hours. Obviously, apart from people’s enthusiasm for Apple products, there were a certain amount of scalpers among the ordinary customers waiting to make a killing by reselling them in Mainland China. The new products is so attractive that they can be sold at four times the original price of Hong Kong. The considerable profits motivated scalpers even Hong Kong students to smuggle the products across the border into Mainland China.
By Ng Ka Yee
Again, a tragedy caused by high-risk medical procedures in beauty industry.
Li Ka Ying Josephine, a 32 years old Latin dance instructor, died of anesthetic overdose during a 4 hours liposuction treatment on June 27, 2014 at the Regrowth Hair Transplant Centre in Tsim Sha Tsui B Siu (2014). It draws the attention on the risk of cosmetology in our society after 2012 DR Group tragedy.